Hi,
my name is Ash.
Freelance Front-end Developer & UI/UX Designer in Leamington Spa, working worldwide
I help agencies, start-ups and businesses build fast websites, engaging apps and seamless digital experiences.
I design & build fast, engaging websites & apps, create intuitive interfaces, and shape digital brands that help improve response, drive sales & boost profitability.
I’ve worked across digital design & development since 2000, and I’ve been fully freelance since 2016. Most projects involve WordPress, WooCommerce, Vue.js apps, and website optimisation or custom plugin work, always with a focus on clean, user-friendly results.
From my base in Leamington Spa, I support agencies, corporations & start-ups worldwide. I’m used to fitting seamlessly into existing workflows, taking client feedback directly or joining meetings as part of your agency team.
If you need a reliable, hands-on partner, I’m ready to slot in and help your project move faster with less fuss.
Over the years I've been lucky to work with some great people…
Capabilities
With over 20 years of experience in 'the business', I've built up a large set of skills along the way. Not just in the traditional skills of designing and coding, but also with project management and working with teams and clients alike and taking projects from the idea stage right through to production and beyond.
I also supply training for clients on CMS and any other systems that I can help with.
Branding/Logo Design
Over the years I've had the privilege of working on with top brands, agencies and individuals, creating brands and giving start ups the help they need to create a professional identity.
I specialise in WordPress and WooCommerce builds, custom plugins, Vue.js apps and performance optimisation. Whether you need a new website, a faster online store or a bespoke digital tool, I can help.
Skills
- Corporate Identity
- Branding
- Brand Guidelines
- Rebranding
Tools
- Group Brainstorms
- Pencil & Paper
- Figma / XD / Photoshop / Illustrator
UI & UX Design
Since 2001, I've designed streamlined, easy-to-use websites and user interfaces. I work to the principle that less is more, while carefully and strategically including important details and interactions.
Skills
- Web Apps
- Mobile Apps
- Responsive Websites
- Landing Pages
- Responsive Email Templates
Tools
- Pencil & Paper
- Figma
- Adobe XD
- Adobe Premier
Frontend Development
I develop fast interactive front-ends, using the latest technologies and techniques to reduce page load time. I use my knowledge and tools to save time in development, including preprocessors and popular frameworks or my own custom framework help to kick start a project.
Skills
- HTML / CSS / PHP /APIs
- Javascript / Vue Js / jQuery
- WordPress / WooCommerce
- Craft CMS / Magento
- Domain / Server Setup
Tools
- Git
- Visual Studio Code
- Gulp / Grunt / Webpack
- Sass / Less
FAQs
Can you make my WordPress or WooCommerce site faster?
Yes, speeding up sites is one of the things I enjoy most. I strip out the clutter, set up proper caching/CDN, and fine-tune things behind the scenes so pages load quickly and feel smooth for visitors.
Do you work with Elementor, Gutenberg and custom themes?
I do. Whether it’s Elementor, Gutenberg, or a completely custom build, I can keep the editing experience straightforward for you while making sure the site runs as efficiently as possible.
Can you build apps that connect to Airtable or other systems?
Yes. I often build small apps and tools using Vue that connect to services like Airtable. They’re great for events, directories or dashboards where you need something simple but powerful, and they can run on your own domain or platforms like Netlify.
How do you charge for projects?
I’ll always be upfront about costs. If the project is clearly defined, I can work on a fixed price. If it’s more open-ended, I’ll suggest a flexible arrangement with milestones so you stay in control of the budget. As a rule I will always ask for 50% of the cost upfront. This shows commitment from both sides to the project.
How long does a project usually take?
It really depends on the size of the project. Once we’ve talked through what you need, I’ll give you a clear estimate and break things into phases so you know what to expect and when.
Do you look after sites once they’re live?
I can. I’ll set up caching and CDN so things run smoothly from the start. If you’d like ongoing updates, security checks and tweaks, I offer maintenance packages, so you only pay for the level of support you want.
How to contact me
If you’ve got a project in mind, let’s have a quick chat. No jargon, no hard sell, just a chance to see if I’m a good fit for you.
My office hours are 9AM - 5:30PM Monday to Friday
Via Phone
Via Email
Use your email client to write to me
Or email me here ...